Days 1–7: build the foundation
- Choose the release date and write one clear sentence describing the song.
- Finish the cover artwork and update your artist profiles.
- Create a smart-link page for every available platform.
- Prepare at least five short videos or visual posts.
- List the fans, DJs, creators and publications you can contact personally.
Days 8–14: introduce the story
Reveal the artwork, explain what inspired the release and share a short teaser. Focus on making people curious rather than repeatedly asking them to stream.
Invite your existing audience to save the date or join your email list. Personal messages to genuine supporters can be more valuable than broad, untargeted posting.
Days 15–21: release and respond
- Publish the smart link everywhere at the same time.
- Pin it to your strongest social profiles.
- Post the most memorable audio moment with a direct listening invitation.
- Reply to comments and thank people who share the track.
- Check which platforms and sources generate clicks.
Days 22–30: extend the campaign
A release should not disappear after one weekend. Publish another angle: a lyric explanation, live performance, dance clip, remix idea, fan reaction or behind-the-scenes story.
Contact suitable playlists, DJs, bloggers and creators with a short individual message. Make the smart link the single destination in every pitch.
What to measure
- Total smart-link visits and outbound platform clicks.
- The streaming service fans choose most often.
- The posts and messages that generate action.
- Email sign-ups or direct fan responses.
- Growth that continues after the launch week.
Keep the audience, not just the numbers
The most useful campaign creates a group of people who want to hear the next release. Treat every click as the start of a relationship: stay consistent, communicate honestly and give supporters a reason to return.